ReaLift + Burju Shoes
Burju Shoes
The Brand
Burju Shoes was started by Burju Perez, a world renowned Salsa dancer, who wanted to combine the fashionable look of high heels with the comfortability of dance shoes. Burju Shoes helps anyone look and feel great in any occasion.
The Problem
Burju Shoes grew rapidly with their new innovative approach to comfortable high fashion footwear. However, sizing online for various styles: pumps, heels, open-toed, pointed-toe, etc... footwear became a large issue. As a result, their customer service team was handling numerous sizing questions and were seeing high return & exchange rates due to sizing from shoppers. Solving sizing on the front end was critical for Burju Shoes to grow and deliver exceptional customer experiences.
The Solution
Burju Shoes and ReaLift, partnered together, to launch a web-based footwear sizing solution, to help shoppers find the ideal shoe size, the first time.
After 120 days of launching ReaLift on their footwear products, Burju Shoes gained substantial improvements in KPIs including: