ReaLift + RUDIS
RUDIS
The Brand
RUDIS launched in 2013 with a vision to create quality performance gear for wrestlers. Since then, RUDIS has grown considerably to become wrestling's industry leader with a very strong direct-to-consumer focus. Building partnerships with iconic wrestlers and current champions, RUDIS has cemented itself as the leader in wrestling gear and equipment. RUDIS isn’t just something you wear, it is an expression of who you are. It is A WAY OF LIFE.
The Problem
RUDIS has grown considerably online since 2013, with its D2C focus through social media advertising, strong partnerships with industry leaders, and more. However, with that considerable growth, and being a digital native brand, new challenges emerged. The main one being, sizing. Since new shoppers are unable to try on RUDIS's shoes in person, they were left guessing what size will fit them best. Furthermore, like many footwear brands, Rudis's lasts differ by shoe, creating more confusion for the shopper. As a result, returns and exchanges were starting to trend in the wrong direction.
The Solution
RUDIS deployed ReaLift's web-based footwear sizing solution and together enabled shoppers to find their ideal shoe size for the first time.
After twelve months of launching ReaLift on their footwear products, RUDIS gained substantial improvements in KPIs including: