ReaLift + Rudis

Rudis

The Brand

RUDIS launched in 2013 with a vision to create quality performance gear for wrestlers. Since then, Rudis has grown considerably to become wrestling's industry leader with a very strong direct-to-consumer focus. Building partnerships with iconic wrestlers and current champions, Rudis has cemented itself as the leader in wrestling gear and equipment. RUDIS isn’t just something you wear, it is an expression of who you are. It is A WAY OF LIFE.

The Problem

Rudis has grown considerably online since 2013, with its D2C focus through social media advertising, strong partnerships with industry leaders, and more. However, with that considerable growth, and being a digital native brand, new challenges emerged. The main one being, sizing. Since new shoppers are unable to try on Rudis's shoes in person, they were left guessing what size will fit them best. Furthermore, like many footwear brands, Rudis's lasts differ by shoe, creating more confusion for the shopper. As a result, returns and exchanges were starting to trend in the wrong direction.


The Solution

Rudis deployed ReaLift's web-based footwear sizing solution and together enabled shoppers to find their ideal shoe size for the first time.

After six months of launching ReaLift on their footwear products, Rudis gained substantial improvements in KPIs including:


33%

Decrease in Return Rates

Decrease in Return Rates

20%

Higher Conversion Rate versus Previous Period

Higher Conversion Rate versus Previous Period

28,697

Scans in Six Months

Scans in Six Months

Cory Stainbrook

Director of E-Commerce

As a digitally native brand, having the ability to grow online via our marketing channels, such as meta, email, display, and more, is critical. It is challenging to grow your online marketing channels when your main product lines have anywhere from 10-25% return rates, with sizing being 80% of the reason for returns. We needed a solution to allow shoppers to find their size to not only reduce returns but also improve the customer service experience and eliminate the guessing game of choosing a size. We evaluated vendors and selected ReaLift as our partner due to their innovative solutions and our desire to be at the forefront of innovation. They were easy to work with and had us live before Black Friday Cyber Monday. We received very little customer service inquiries regarding the tool and saw our return rates decrease immediately upon implementation. I highly recommend their team and solution, and we look forward to continuing the partnership with ReaLift.

Rudis

5/5

Cory Stainbrook

Director of E-Commerce

As a digitally native brand, having the ability to grow online via our marketing channels, such as meta, email, display, and more, is critical. It is challenging to grow your online marketing channels when your main product lines have anywhere from 10-25% return rates, with sizing being 80% of the reason for returns. We needed a solution to allow shoppers to find their size to not only reduce returns but also improve the customer service experience and eliminate the guessing game of choosing a size. We evaluated vendors and selected ReaLift as our partner due to their innovative solutions and our desire to be at the forefront of innovation. They were easy to work with and had us live before Black Friday Cyber Monday. We received very little customer service inquiries regarding the tool and saw our return rates decrease immediately upon implementation. I highly recommend their team and solution, and we look forward to continuing the partnership with ReaLift.

Rudis

5/5

Cory Stainbrook

Director of E-Commerce

As a digitally native brand, having the ability to grow online via our marketing channels, such as meta, email, display, and more, is critical. It is challenging to grow your online marketing channels when your main product lines have anywhere from 10-25% return rates, with sizing being 80% of the reason for returns. We needed a solution to allow shoppers to find their size to not only reduce returns but also improve the customer service experience and eliminate the guessing game of choosing a size. We evaluated vendors and selected ReaLift as our partner due to their innovative solutions and our desire to be at the forefront of innovation. They were easy to work with and had us live before Black Friday Cyber Monday. We received very little customer service inquiries regarding the tool and saw our return rates decrease immediately upon implementation. I highly recommend their team and solution, and we look forward to continuing the partnership with ReaLift.

Rudis

5/5

Get a DEMO Today!

See why ReaLift is one of the fastest growing technology companies in the sizing industry.

Get a DEMO Today!

See why ReaLift is one of the fastest growing technology companies in the sizing industry.

Get a DEMO Today!

See why ReaLift is one of the fastest growing technology companies in the sizing industry.

Get a DEMO Today!

See why ReaLift is one of the fastest growing technology companies in the sizing industry.