ReaLift + Só Danca
Só Danca
The Brand
In the mid-1980's, the Teixeira Araujo family established the Brazilian brand Só Danca. Coming from humble beginnings, Só Dança is now one of the industry leaders in dancewear. Always forward-thinking with innovation, Só Dança strives to revolutionize and inspire the dancewear industry and provide the the highest tier of customer satisfaction. The brand's industry design standards and passion for dance inspires dancers everywhere.
The Problem
Só Dança's online sales have grown considerably YOY after a well received marketing campaign in 2014. However, with their many different styles of footwear, their products offered considerable size discrepancies, leading shoppers to chose incorrect sizes for many products not understanding the sizing differences. Só Dança needed a way to communicate to their shopper how to choose the correct product size for them to continue to achieve their goals.
The Solution
Só Dança deployed ReaLift's web-based footwear sizing solution and together enabled shoppers to find their ideal shoe size for the first time.
After 90 days of launching ReaLift on their footwear products, Só Dança gained substantial improvements in KPIs including:
