ReaLift + CrossKix
CrossKix
The Brand
CrossKix was founded on Kickstarter as, "The Shoe with the Hole in the Sole", to be a complete water shoe for any outdoor enthusiast. Combining comfort, function, and style, CrossKix took off and exploded with popularity selling directly on their website, marketplaces, and retail.
The Problem
CrossKix grew rapidly due to its popularity, but returns and exchanges were increasing at a similar pace. Like many other footwear providers, Crosskix only offers whole sizes, creating confusion for shoppers in-between sizes. To add insult to injury, their shoes are manufactured on different lasts, leading to different “fits” across their product offering. These challenges, combined, led to a financial burden on the business.
The Solution
CrossKix and ReaLift, partnered together, to launch a web-based footwear sizing solution, to help shoppers find the ideal shoe size, the first time.
After five months of launching RealSize on their footwear products, CrossKix gained substantial improvements in KPIs including:
