ReaLift + Phenom Elite
Phenom Elite
The Brand
In 2013, Nathan Dorton, a walk-on wide receiver at Appalachian State University, founded Phenom Elite with a $65 loan from his father. His goal was simple, to break down the process behind the creation of gloves used by his college football team and alma mater. Today, Phenom is a leader in cutting edge & unique designs for gloves, footwear, and apparel for athletes across the US, including being the Official Uniform & On-Field apparel provider of the Arena Football league. With partnerships with NFL Hall of Famer Randy Moss, as well as licensing agreements with Warner Media and DC Comics, the future is bright for Phenom.
The Problem
Phenom's footwear grew significantly throughout their founding, but sizing & fit created considerable challenges for the brand. Customer feedback pointed towards footwear being too large, which, as a result, amplified their returns and exchanges, leading to additional incremental costs.
The Solution
Phenom and ReaLift, partnered together, to launch a web-based footwear sizing solution, to help shoppers find the ideal shoe size, the first time.
After five months of launching RealSize on their footwear products, Phenom gained substantial improvements in KPIs including:
42%
41%
22%
23%
Nathan Dorton
CEO & Founder of Phenom
"Finding a partner to help us with the sizing & fit challenge was critical as we were 0% accurate before partnering with ReaLift. The ReaLift team was fantastic to work with, spending time to deeply understand our cleat sizing and comparing our measurements to other brands. We found our shoes were built larger than other cleat manufacturers, and they used that to compensate in their algorithms. Since launch, we've seen an incredible amount of usage, positive feedback from our community on social media, and in turn, helping our team focus on other aspects of the business. We look forward to continuing partnering with ReaLift."
Phenom Elite
5/5
