ReaLift + AVANCUS
AVANCUS
The Brand
AVANCUS was founded on a relentless pursuit of high-performance footwear, designed for stability, durability, and aesthetics with a wide toe box for unrestricted movement. Every product undergoes rigorous design, production, and athlete testing, ensuring precision, innovation, and peak performance.
The brand quickly grew through social D2C channels and influencer marketing, becoming an immediate success in the D2C footwear space. Building on its success, AVANCUS soon faced exciting challenges, such as managing inventory for high demand and other "good-to-have" problems.
The Problem
However, one recurring challenge was sizing and fit issues for shoppers ordering online. Being a smaller company, AVANCUS only offered whole sizes, making it difficult for customers who typically wore a half size (e.g., 10.5 US men) to select the right fit. This often turned into a guessing game, with AVANCUS recommending that shoppers size down if they were between sizes.
As a result, AVANCUS experienced an increase in unnecessary returns, leading to decreased customer satisfaction, lower customer lifetime value, and a negative impact on media and marketing performance. Additionally, with a global customer base, converting shoe sizes across EU, UK, and other sizing systems presented another challenge. AVANCUS needed a simple solution to help shoppers find the right size effortlessly.
