ReaLift + AVANCUS
AVANCUS
The Brand
AVANCUS was founded on a relentless pursuit of high-performance footwear, designed for stability, durability, and aesthetics with a wide toe box for unrestricted movement. Every product undergoes rigorous design, production, and athlete testing, ensuring precision, innovation, and peak performance.
The brand quickly grew through social D2C channels and influencer marketing, becoming an immediate success in the D2C footwear space. Building on its success, AVANCUS soon faced exciting challenges, such as managing inventory for high demand and other "good-to-have" problems.
The Problem
However, one recurring challenge was sizing and fit issues for shoppers ordering online. Being a smaller company, AVANCUS only offered whole sizes, making it difficult for customers who typically wore a half size (e.g., 10.5 US men) to select the right fit. This often turned into a guessing game, with AVANCUS recommending that shoppers size down if they were between sizes.
As a result, AVANCUS experienced an increase in unnecessary returns, leading to decreased customer satisfaction, lower customer lifetime value, and a negative impact on media and marketing performance. Additionally, with a global customer base, converting shoe sizes across EU, UK, and other sizing systems presented another challenge. AVANCUS needed a simple solution to help shoppers find the right size effortlessly.
The Solution
59%
25%
23.5%
2,746
Arshia Hosseini
Director of Marketing
"I started AVANCUS due to the need I found in powerlifting shoes. They were too narrow and did not provide the high-performance properties competitive athletes were looking for. Flash forward a year later, and we have become one of the more successful sports footwear companies online. However, online presence presents many challenges that we are unable to address. The dreaded “it did not fit” comment on our returns was common and difficult to fix. We tried having great and accurate size charts, but to no avail, it did not provide the lift needed. We found ReaLift and have been very pleased with how customizable their solution is. We found it highly accurate, and our shoppers love using the tool. We highly recommend them for any footwear brand."
AVANCUS
5/5
