ReaLift + Splay Shoes

Splay Shoes

The Brand

Splay was built with a clear mission: to bring natural foot movement and minimalist design back to footwear. With a focus on comfort, simplicity, and healthy foot development, Splay Shoes has quickly earned a dedicated following among families, educators, and barefoot footwear enthusiasts. Their direct-to-consumer model allows them to stay close to their customers and continually refine what it means to wear shoes that support—not restrict—the foot.


The Problem

As Splay’s D2C channel scaled, so did the challenges that come with selling minimalist footwear online—particularly sizing confusion. Since each model is designed to support natural foot shape and movement, accurate sizing is essential for comfort and function. But without a chance to try shoes on in person, shoppers were often unsure which size would work best. This resulted in higher-than-expected returns, hesitation from new customers, and increased strain on support teams.


The Solution

Splay partnered with ReaLift to integrate a seamless, web-based sizing experience that empowers customers to scan their feet using just a smartphone. In seconds, shoppers receive a personalized size recommendation tailored to the specific Splay shoe they’re browsing—removing the guesswork from the process.


Within six months of launching ReaLift across footwear, Splay Shoes realized powerful performance improvements:

GREATS and ReaLift, partnered together, to launch a web-based footwear sizing solution, to help shoppers find the ideal shoe size, the first time.

After four months of launching RealFoot on their footwear products, GREATS gained substantial improvements in KPIs including:

29%

Lower Returns versus Previous Year

Lower Returns versus Previous Year

87%

Footwear Sales Improvement verus Previous Year

Footwear Sales Improvement verus Previous Year

33.2%

Shoppers Used ReaLift to Purchase

Shoppers Used ReaLift to Purchase

Get a DEMO Today!

See why ReaLift is one of the fastest growing technology companies in the sizing industry.

Get a DEMO Today!

See why ReaLift is one of the fastest growing technology companies in the sizing industry.

Get a DEMO Today!

See why ReaLift is one of the fastest growing technology companies in the sizing industry.

Get a DEMO Today!

See why ReaLift is one of the fastest growing technology companies in the sizing industry.