ReaLift + Russell Moccasin
Russell Moccasin
124-year-old custom boot manufacture delivers ideal customer experience to their online shoppers.
The Brand
Burju Shoes was started by Burju Perez, a world renowned Salsa dancer, who wanted to combine the fashionable look of high heels with the comfortability of dance shoes. Burju Shoes helps anyone look and feel great in any occasion.
Problem
Burju Shoes grew rapidly with their new innovative approach to comfortable high-fashion footwear. However, sizing online for various styles, such as pumps, heels, open-toed, pointed-toe, etc., has become a large issue. As a result, their customer service team was handling numerous sizing questions and was seeing high return & exchange rates due to sizing from shoppers. Solving sizing on the front end was critical for Burju Shoes to grow and deliver exceptional customer experiences.
The Solution
Burju Shoes and ReaLift, partnered together to launch a web-based footwear sizing solution to help shoppers find the ideal shoe size for the first time.
After 120 days of launching ReaLift on their footwear products, Burju Shoes gained substantial improvements in KPIs including:
39%
35%
11%
1,669
Luke Kolbie
CEO of W.C. Russell Moccasin Co.
"Finding a partner to help us with online sizing was critical for us to grow as a custom boot manufacturer. Every time we had a return or exchange, it decreased our inventory where we could be selling a boot to another customer. Our in-person fitting events showed our lasts were larger than traditional shoes, and customers could be a half to full size smaller than they usually wear. Partnering with ReaLift helped us tremendously, helping our customers find their Russell size for the first time. They were fantastic to work with, deeply understanding our sizing & fit challenges, and worked with us to build a solution we proudly promote to our customers."
W.C. Russell Moccasin Co.
5/5
