ReaLift + GREATS
GREATS
The Brand
Founded in 2014, GREATS is the first sneaker brand born in Brooklyn. A pioneer in direct-to-consumer footwear, GREATS is well known for its timeless yet aspirational and versatile styles. A favorite of Hollywood A-listers, the brand has become synonymous with high quality footwear at an exceptional price/value proposition for today’s consumer. GREATS was previously owned by Steve Madden, Ltd., and was recently acquired by Unified Commerce Group.
The Problem
GREATS products have superior fit and comfort, but design differences across styles can lead to slight differences in sizing, which is typical for any footwear merchant. In addition to the lack of physical retail presence, shoppers were guessing what product size to purchase. This led to an uptick in returns, decreasing customer lifetime value with shoppers. As a result, GREATS needed a way to help reduce returns and improve customer satisfaction.
The Solution
56%
31.6%
52%
Dylan Kotansky
Web Product Owner & UX/UI Lead
"We were excited to acquire a forward thinking footwear brand like GREATS and for it to join the Unified Commerce Group brand portfolio. As part of the acquisition process, we were also excited to learn they had implemented the ReaLift sizing tool. The potential benefits of having an innovative solution which would allow customers to scan their feet for size recommendations were immediately apparent. The ReaLift team was a pleasure to work with, they quickly got us up to speed on the tool and KPIs. We are encouraged by the tool's performance thus far and look forward to continuing the partnership with the ReaLift team."
GREATS
5/5
