ReaLift + GREATS

GREATS

The Brand

Founded in 2014, GREATS is the first sneaker brand born in Brooklyn. A pioneer in direct-to-consumer footwear, GREATS is well known for its timeless yet aspirational and versatile styles. A favorite of Hollywood A-listers, the brand has become synonymous with high quality footwear at an exceptional price/value proposition for today’s consumer. GREATS was previously owned by Steve Madden, Ltd., and was recently acquired by Unified Commerce Group.

The Problem

GREATS products have superior fit and comfort, but design differences across styles can lead to slight differences in sizing, which is typical for any footwear merchant. In addition to the lack of physical retail presence, shoppers were guessing what product size to purchase. This led to an uptick in returns, decreasing customer lifetime value with shoppers. As a result, GREATS needed a way to help reduce returns and improve customer satisfaction.

The Solution

GREATS and ReaLift, partnered together, to launch a web-based footwear sizing solution, to help shoppers find the ideal shoe size, the first time.

After four months of launching RealFoot on their footwear products, GREATS gained substantial improvements in KPIs including:




GREATS and ReaLift, partnered together, to launch a web-based footwear sizing solution, to help shoppers find the ideal shoe size, the first time.

After four months of launching RealFoot on their footwear products, GREATS gained substantial improvements in KPIs including:

56%

Lower Return Rate when
Shoppers Used ReaLift

Lower Return Rate when
Shoppers Used ReaLift

31.6%

New Shoppers Used ReaLift to Purchase

New Shoppers Used ReaLift to Purchase

52%

Conversion Rate
After using ReaLift

Conversion Rate
After using ReaLift

Dylan Kotansky

Web Product Owner & UX/UI Lead

"We were excited to acquire a forward thinking footwear brand like GREATS and for it to join the Unified Commerce Group brand portfolio. As part of the acquisition process, we were also excited to learn they had implemented the ReaLift sizing tool. The potential benefits of having an innovative solution which would allow customers to scan their feet for size recommendations were immediately apparent. The ReaLift team was a pleasure to work with, they quickly got us up to speed on the tool and KPIs. We are encouraged by the tool's performance thus far and look forward to continuing the partnership with the ReaLift team."

GREATS

5/5

Dylan Kotansky

Web Product Owner & UX/UI Lead

"We were excited to acquire a forward thinking footwear brand like GREATS and for it to join the Unified Commerce Group brand portfolio. As part of the acquisition process, we were also excited to learn they had implemented the ReaLift sizing tool. The potential benefits of having an innovative solution which would allow customers to scan their feet for size recommendations were immediately apparent. The ReaLift team was a pleasure to work with, they quickly got us up to speed on the tool and KPIs. We are encouraged by the tool's performance thus far and look forward to continuing the partnership with the ReaLift team."

GREATS

5/5

Dylan Kotansky

Web Product Owner & UX/UI Lead

"We were excited to acquire a forward thinking footwear brand like GREATS and for it to join the Unified Commerce Group brand portfolio. As part of the acquisition process, we were also excited to learn they had implemented the ReaLift sizing tool. The potential benefits of having an innovative solution which would allow customers to scan their feet for size recommendations were immediately apparent. The ReaLift team was a pleasure to work with, they quickly got us up to speed on the tool and KPIs. We are encouraged by the tool's performance thus far and look forward to continuing the partnership with the ReaLift team."

GREATS

5/5

Get a DEMO Today!

See why ReaLift is one of the fastest growing technology companies in the sizing industry.

Get a DEMO Today!

See why ReaLift is one of the fastest growing technology companies in the sizing industry.

Get a DEMO Today!

See why ReaLift is one of the fastest growing technology companies in the sizing industry.

Get a DEMO Today!

See why ReaLift is one of the fastest growing technology companies in the sizing industry.