ReaLift
The brand
Nfinity® is a powerhouse in women’s performance footwear and gear—serving athletes in cheerleading, basketball, and volleyball. Known for their lightweight shoes, sleek designs, and athlete-first innovation, Nfinity has become a defining brand in female youth sports. With a loyal base of athletes, coaches, and parents, Nfinity is more than just a performance brand—it's a symbol of ambition, confidence, and strength.
The problem
Despite Nfinity’s strong D2C growth and engaged customer base, a key friction point was surfacing:
sizing uncertainty.
Because almost all customers shop online and can't try on shoes in-store, many were left guessing what size to order. Nfinity implemented tutorial YouTube videos showing how to measure your feet against a wall but shoppers struggled to utilize this effectively.
To add complexity, different footwear models—use distinct lasts and fits. This led to a rising trend in returns, sizing-related customer service tickets, and lost conversions from hesitant first-time buyers.
The solution
Nfinity integrated ReaLift’s web-based footwear sizing solution to provide each shopper with personalized size recommendations based on their unique foot shape—using just a mobile scan.
Within eight months of launching ReaLift across footwear, Nfinity unlocked powerful performance improvements:
Get a demo today.
See why ReaLift is one of the fastest growing technology companies in sizing.